A clinical-stage pharmaceutical company needed help with competitive intelligence. The company was relying on simple search engine alerts to keep up to date on competitor developments.
We discussed the client’s needs and developed a daily news alert that provides articles on competitors as well as the therapeutic areas the company’s products are targeted to address.
Individuals at the company, including its CEO, receive the alerts daily. We regularly update the alerts to include new competitors and additional topics of interest. For topics where the client needs more information, we have prepared intelligence reports.